The Pet Tree House - Where Pets Are Family Too : General Mills Has Welcomed a New Member to its Family:Trix Bunny Replaced with Real Rabbit

Saturday, January 30, 2016

General Mills Has Welcomed a New Member to its Family:Trix Bunny Replaced with Real Rabbit

There is a new silly rabbit hopping on the box of Trix Cereal.

Meet Cinnabun,  a Holland lop rabbit, was named the new honorary Trix Rabbit on Wednesday, Jan. 27, 2016, in Houston.  And now, Cinnabon will be featured on commemorative boxes of Trix cereal to celebrate that the cereal no longer contains artificial flavors or colors from artificial sources.

So the original rabbit hasn't disappeared, but the truly nostalgic will likely remain sad that the real Trix of their childhood, with clunky attempts to replicate fruit shapes, was replaced by boring old spheres in 2006. Cinnabun's owner, Natalie Tran, is excited to have such a suddenly illustrious pet, saying, "It's kind of unbelievable that they picked him out of thousands of bunnies".

"I'm obviously biased, but I always knew Cinnabun was an especially playful, cute and lovable bunny", said Tran.

He'll be featured on limited-edition Trix cereal boxes.

The move coincides with the company's plan to eliminate artificial flavors and colors from its cereals, a goal which 75 percent of its cereals have already met. Having a real rabbit mascot reinforces the idea of an authentically made cereal.

This little furball is hopping for joy!








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