Meet Cinnabun, a
Holland lop rabbit, was named the new honorary Trix Rabbit on Wednesday, Jan.
27, 2016, in Houston. And now, Cinnabon
will be featured on commemorative boxes of Trix cereal to celebrate that the
cereal no longer contains artificial flavors or colors from artificial sources.
So the original rabbit hasn't disappeared, but the truly
nostalgic will likely remain sad that the real Trix of their childhood, with
clunky attempts to replicate fruit shapes, was replaced by boring old spheres
in 2006. Cinnabun's owner, Natalie Tran, is excited to have such a suddenly
illustrious pet, saying, "It's kind of unbelievable that they picked him
out of thousands of bunnies".
"I'm obviously biased, but I always knew Cinnabun was
an especially playful, cute and lovable bunny", said Tran.
He'll be featured on limited-edition Trix cereal boxes.
The move coincides with the company's plan to eliminate
artificial flavors and colors from its cereals, a goal which 75 percent of its
cereals have already met. Having a real rabbit mascot reinforces the idea of an
authentically made cereal.
This little furball is hopping for joy!
