It was created as a symbol of hope for the American people. This was only aired one time, during Super Bowl XXXVI in 2002, and it didn’t resurface again until 2008 when posted on YouTube.
The ad shows the Clydesdales passing the Statue of Liberty, crossing the Brooklyn Bridge, and finally pausing and bowing in a park overlooking the New York City skyline, without the twin World Trade Center Towers, which were destroyed in a terrorist attack on September 11, 2001.
Whether you have already seen it or not, watch it for yourself. Enjoy it, and remember what it means to be an American. It is truly an honor! We fight together, we live together, we stand together.
On September 11, 2011, Budweiser remastered and created a new commercial using the same creative as the original. This newly remastered ad had a new message: “We’ll Never Forget”.
“We feel our 9/11 Clydesdales tribute ad is very special,” Paul Chibe, VP-marketing at Anheuser-Busch, said in a statement. “We were proud to re-air the spot on Sunday, the 10th anniversary, as a way to help raise awareness of the fundraising campaign for the National September 11 Memorial & Museum. The subtle changes in the ad were intended to reflect the passing of time, and the most important point, that we should never forget those lost and affected by 9/11.”
See the beautiful recreation below:
“We’ll Never Forget”
