As anyone who's ever worked in an animal shelter knows, one of the best ways to get homeless dogs adopted is to put them in front of people. Ad agency OgilvyOne recently took a virtual approach to this idea with a campaign for the Battersea Dogs and Cats Home in England.
Visitors to East London's Westfield Stratford mall were given special flyers containing chips that triggered digital billboards around the mall. As you can see from the video above, when people holding the flyer approached the billboards, Barley, an impossibly cute pooch, would follow them or ham it up through twirls and bows.
"Battersea rehomes animals all over the UK and beyond and this could help encourage people to choose to rescue a dog," Carly Whyborn told the UK's Campaign magazine. "We're using innovative technology in a way that has never been seen before, and we hope more of our abandoned animals find loving homes because of it." Whyborn is the head of operations at Battersea Dogs and Cats Home.
Fortunately for Barley the campaign worked and, according to AdWeek, the lucky dog has found a new home. Of course, there are still many adoptees waiting for homes, so if you're in the UK (or traveling there) you can see who still needs rescuing on the shelter's website.
Wednesday, May 6, 2015
Tuesday, May 5, 2015
Piranhas Make Interesting Pets: Depending on the Species, Adult Piranhas Can be 12 -16 Inches Long
Piranhas can make interesting pets with their full sets of sharp teeth and their fast and furious attack skills. Keeping piranhas is a bigger commitment than keeping other fish as pets -- they require lots of space, and they can live more than 20 years in captivity. Meanwhile, their food and water temperature needs are rather simple to accommodate.
Room to Move
Piranhas can seem cute when they're small and hiding among tank decorations much of the day, but they don't stay small. Depending on the species, adult piranha can be 12 to 16 inches long. They come from river environments and live best in large tanks -- a 100-gallon tank suits a single adult piranha; add 20 gallons for each additional piranha. Red-bellied piranhas tend to school in the wild, so you can likely keep a few in the same tank, although they might attack each other at some point. If you're keeping a black piranha as a pet, house him alone -- he's just as likely to eat another piranha as the dinner you provide him.
Ringing the Dinner Bell
Piranhas aren't strictly carnivores, although meat is definitely their meal of choice. If you have aquatic plants in your tank, you might see your fish take a few bites here and there. They also eat fish pellets and flakes occasionally, and they can benefit from the vitamin boost these foods provide. But for most of their meals, plan on feeding protein such as krill, mealworms, earthworms or feeder fish. Unless you raise your own under controlled conditions, thaw frozen versions of these foods or buy live ones from reputable fish food suppliers. Avoid grabbing insects and worms from your yard -- they might have ingested chemicals such as pesticides and herbicides, which they can transfer to your piranha. Juvenile fish need to be fed up to four times per day, while sub-adults usually need food about twice a day. Feed mature adults about once every two days.
Home Sweet Tank
Piranhas can survive in a variety of tank conditions, but they prefer a water temperature of between 78 and 82 degrees Fahrenheit and a sandy substrate. Juveniles are especially fond of aquatic plants. In the wild, they spend much of their time hiding from predators until they reach their adult sizes. However, adults enjoy swimming among the plants as well. They also like large pieces of driftwood that offer secluded places to rest.
Keeping It on the Up and Up
Before buying a piranha for a pet, check with your local and state regulations. Many states ban piranhas because people sometimes release them into the wild; introducing non-native species can wreak havoc on your local environment. Non-native species can compete with indigenous ones for food, sometimes endangering the other species' survival. Also, state governments often don't want to risk local fisherman catching piranhas unexpectedly and potentially becoming injured. Even if you have no intention of releasing a pet piranha, always follow local regulations.
Safety First
Owning a piranha means taking a few precautions to ensure he doesn't decide your hand looks tasty for dinner. Even small, a piranha has razor-sharp teeth that can easily bite through your skin; as an adult, he can bite through bone to remove entire fingers. To prevent injury to yourself, never dip your hand in the water to feed a piranha. Also, don't place a hand with a wound, even a small scratch, in or near the top of the water -- the blood might attract the piranha, who swims powerfully enough to jump out of the water. Clean the tank with long tools instead of putting your arm inside, and use a net to catch your fish when it's necessary to move him. He can bite through the net, so don't stabilize him with your hand. Instead, hold a second net under the first to catch the fish if he bites a hole in the first net and falls through.
Room to Move
Piranhas can seem cute when they're small and hiding among tank decorations much of the day, but they don't stay small. Depending on the species, adult piranha can be 12 to 16 inches long. They come from river environments and live best in large tanks -- a 100-gallon tank suits a single adult piranha; add 20 gallons for each additional piranha. Red-bellied piranhas tend to school in the wild, so you can likely keep a few in the same tank, although they might attack each other at some point. If you're keeping a black piranha as a pet, house him alone -- he's just as likely to eat another piranha as the dinner you provide him.
Ringing the Dinner Bell
Piranhas aren't strictly carnivores, although meat is definitely their meal of choice. If you have aquatic plants in your tank, you might see your fish take a few bites here and there. They also eat fish pellets and flakes occasionally, and they can benefit from the vitamin boost these foods provide. But for most of their meals, plan on feeding protein such as krill, mealworms, earthworms or feeder fish. Unless you raise your own under controlled conditions, thaw frozen versions of these foods or buy live ones from reputable fish food suppliers. Avoid grabbing insects and worms from your yard -- they might have ingested chemicals such as pesticides and herbicides, which they can transfer to your piranha. Juvenile fish need to be fed up to four times per day, while sub-adults usually need food about twice a day. Feed mature adults about once every two days.
Home Sweet Tank
Piranhas can survive in a variety of tank conditions, but they prefer a water temperature of between 78 and 82 degrees Fahrenheit and a sandy substrate. Juveniles are especially fond of aquatic plants. In the wild, they spend much of their time hiding from predators until they reach their adult sizes. However, adults enjoy swimming among the plants as well. They also like large pieces of driftwood that offer secluded places to rest.
Keeping It on the Up and Up
Before buying a piranha for a pet, check with your local and state regulations. Many states ban piranhas because people sometimes release them into the wild; introducing non-native species can wreak havoc on your local environment. Non-native species can compete with indigenous ones for food, sometimes endangering the other species' survival. Also, state governments often don't want to risk local fisherman catching piranhas unexpectedly and potentially becoming injured. Even if you have no intention of releasing a pet piranha, always follow local regulations.
Safety First
Owning a piranha means taking a few precautions to ensure he doesn't decide your hand looks tasty for dinner. Even small, a piranha has razor-sharp teeth that can easily bite through your skin; as an adult, he can bite through bone to remove entire fingers. To prevent injury to yourself, never dip your hand in the water to feed a piranha. Also, don't place a hand with a wound, even a small scratch, in or near the top of the water -- the blood might attract the piranha, who swims powerfully enough to jump out of the water. Clean the tank with long tools instead of putting your arm inside, and use a net to catch your fish when it's necessary to move him. He can bite through the net, so don't stabilize him with your hand. Instead, hold a second net under the first to catch the fish if he bites a hole in the first net and falls through.
Arkansas Game and Fish Commission Authorities Confirm: Fish Caught by Fisherman is a Piranha
Roger Headley was fishing on Lake Bentonville Friday when he caught the toothy fish, which he thought was a large perch.
Headley told a television station the fish actually did try to bite him when caught.
“I knew he kind of looked funny, and when I reached down and tried to take the hook out of his mouth, that's when he opened up his mouth and tried to bite me,” he said.
The Arkansas Game and Fish Commission lists piranhas among species of exotic animals that are unlawful to import or transport.
Game and Fish experts told KHBS/KHOG-TV that piranhas, which usually are dumped by former pet owners, are not a threat because they don't last long in Arkansas' cold waters.
Headley said it was luck that the fish wasn't caught by a young child.
“If a little kid would have caught him or something he could have lost a finger or anything,” he said.
Surabaya, Indonesia: 24 Critically Endangered Cockatoos Rescued by Police After Being Found Stuffed in Water Bottles for Illegal Trade
More than 24 critically endangered cockatoos were rescued by police after being found stuffed in water bottles for illegal trade.
Smugglers crammed the Yellow-crested cockatoos into empty bottles so they could get through customs at Port of Tanjung Perak in Surabaya, Indonesia.
But Indonesian Police discovered the birds, which can be sold for as much as £650 each, and cut them free so they could receive medical attention.
The Yellow-crested cockatoo was listed as a critically endangered species by the International Union for the Conservation of Nature and Natural Resources in 2007.
The population is at a critical low due to deforestation and poaching and recent studies suggest there may be less than 7,000 individuals remaining.
More than 10,000 parrots, including Lories and Cockatoos, are caught from the wild in North Halmahera, Indonesia, each year to supply the domestic and the international illegal wildlife trade.
Around 40 per cent of birds die during the illegal smuggling process.
So for every 1,000 parrots caught from the wild, 400 birds died in vain, during the poaching, transportation and trade, due to poor conditions and cruel handling.
Most parrots are prohibited from international commercial trade unless they are captive bred or permitted by the exporting country.
Yellow-crested cockatoos also breed very slowly and lay eggs only once a year. They can produce only two eggs at a time.
Illegal trapping continues in many areas including Rawa Aopa Watumohai National Park, Buton and Kadatua Islands, but has reportedly been reduced significantly on Sumba.
Large-scale logging and conversion of forest to agriculture across its range has exacerbated the decline, and the use of pesticides is a further potential threat.
The white birds can range in size from 12 inch to about 27inch in length and present a beautiful yellow crest.
They are found in wooded and cultivated areas of East Timor and Indonesia's islands of Sulawesi and the Lesser Sundas.
More than 24 critically endangered cockatoos were rescued by police after being found stuffed in water bottles for illegal trade.
Smugglers had crammed the Yellow-crested cockatoos into empty bottles so they could get through customs at Port of Tanjung Perak in Surabaya, Indonesia.
The Yellow-crested cockatoo was listed as a critically endangered species by the International Union for the Conservation of Nature and Natural Resources in 2007.
Indonesian Police discovered the birds, which can be sold for as much as £650 each, and cut them free so they could receive medical attention.
The population is at a critical low due to deforestation and poaching and recent studies suggest there may be less than 7,000 individuals remaining.
Most parrots are prohibited from international commercial trade unless they are captive bred or permitted by the exporting country.
Yellow-crested cockatoos also breed very slowly and lay eggs only once a year. They can produce only two eggs at a time.
Smugglers crammed the Yellow-crested cockatoos into empty bottles so they could get through customs at Port of Tanjung Perak in Surabaya, Indonesia.
But Indonesian Police discovered the birds, which can be sold for as much as £650 each, and cut them free so they could receive medical attention.
The Yellow-crested cockatoo was listed as a critically endangered species by the International Union for the Conservation of Nature and Natural Resources in 2007.
The population is at a critical low due to deforestation and poaching and recent studies suggest there may be less than 7,000 individuals remaining.
More than 10,000 parrots, including Lories and Cockatoos, are caught from the wild in North Halmahera, Indonesia, each year to supply the domestic and the international illegal wildlife trade.
Around 40 per cent of birds die during the illegal smuggling process.
So for every 1,000 parrots caught from the wild, 400 birds died in vain, during the poaching, transportation and trade, due to poor conditions and cruel handling.
Most parrots are prohibited from international commercial trade unless they are captive bred or permitted by the exporting country.
Yellow-crested cockatoos also breed very slowly and lay eggs only once a year. They can produce only two eggs at a time.
Illegal trapping continues in many areas including Rawa Aopa Watumohai National Park, Buton and Kadatua Islands, but has reportedly been reduced significantly on Sumba.
Large-scale logging and conversion of forest to agriculture across its range has exacerbated the decline, and the use of pesticides is a further potential threat.
The white birds can range in size from 12 inch to about 27inch in length and present a beautiful yellow crest.
They are found in wooded and cultivated areas of East Timor and Indonesia's islands of Sulawesi and the Lesser Sundas.
More than 24 critically endangered cockatoos were rescued by police after being found stuffed in water bottles for illegal trade.
Smugglers had crammed the Yellow-crested cockatoos into empty bottles so they could get through customs at Port of Tanjung Perak in Surabaya, Indonesia.
The Yellow-crested cockatoo was listed as a critically endangered species by the International Union for the Conservation of Nature and Natural Resources in 2007.
Indonesian Police discovered the birds, which can be sold for as much as £650 each, and cut them free so they could receive medical attention.
The population is at a critical low due to deforestation and poaching and recent studies suggest there may be less than 7,000 individuals remaining.
Most parrots are prohibited from international commercial trade unless they are captive bred or permitted by the exporting country.
Yellow-crested cockatoos also breed very slowly and lay eggs only once a year. They can produce only two eggs at a time.
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