The Pet Tree House - Where Pets Are Family Too : Nabisco Animal Crackers Boxes Got A Makeover And Now The Animals Are Roaming Free The Pet Tree House - Where Pets Are Family Too : Nabisco Animal Crackers Boxes Got A Makeover And Now The Animals Are Roaming Free

Tuesday, August 21, 2018

Nabisco Animal Crackers Boxes Got A Makeover And Now The Animals Are Roaming Free

Nabisco's parent company redesigned Barnum's Animal Crackers boxes to show the animals roaming free — and not in cages — after pressure from PETA.

These cookie critters are tasting freedom.

After spending 116 years behind bars, the majestic beasts on boxes of Nabisco Barnum’s Animals Crackers are no longer being depicted in lock-up.

Nabisco’s parent company, Mondelez International, redesigned the snack's packaging in response to pressure by People for the Ethical Treatment of Animals.

PETA, which has denounced using animals in circuses, wrote a letter to Mondelez in the spring of 2016 calling for a redesign, according to AP.

“Given the egregious cruelty inherent in circuses that use animals and the public’s swelling opposition to the exploitation of animals used for entertainment,” PETA wrote to the food giant, “we urge Nabisco to update its packaging in order to show animals who are free to roam in their natural habitats.”

Mondelez agreed and started working on a makeover.

Rebooted cookie boxes, which declare “new look, same great taste,” are on U.S. store shelves now.

The new boxes have the same lettering and color scheme, but a zebra, elephant, lion, giraffe and gorilla wander side-by-side outside, instead of being confined in circus boxcars.

To read more on this story, click here: Nabisco Animal Crackers Boxes Got A Makeover And Now The Animals Are Roaming Free

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