GoDaddy Pulls Super Bowl Ad After Complaints About 'Puppy Mill' Humor

On the same day it released its 2015 Super Bowl ad online, GoDaddy quickly responded to a wave of criticism from dog advocates and said it would not air the spot on the game. The 30-second ad featured a yellow lab puppy finding its way back home after falling out of a truck, only to find that its owner has used

GoDaddy to set up a website that lets her promptly sell the dog to a new owner. The ad seemed to be an attempt at satirizing Budweiser's highly anticipated "Lost Dog," a follow-up to 2014 Super Bowl favorite "Puppy Love."

But many in the animal rescue community swiftly pointed out that dogs purchased online often come from "puppy mills," and the hashtag #GoDaddyPuppy became a rallying point for critics.

GoDaddy CEO Blake Irving responded to the ad's critics on Twitter this afternoon, vowing "we will not air it."
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