The Pet Tree House - Where Pets Are Family Too : Battersea Dogs and Cats Home The Pet Tree House - Where Pets Are Family Too : Battersea Dogs and Cats Home
Showing posts with label Battersea Dogs and Cats Home. Show all posts
Showing posts with label Battersea Dogs and Cats Home. Show all posts

Wednesday, May 6, 2015

An Ad Agency Teams Up with an Animal Shelter in England to Create a High Tech Way to Get a Dog Adopted: Dog Following Shoppers Around the Mall on Digital Billboards


As anyone who's ever worked in an animal shelter knows, one of the best ways to get homeless dogs adopted is to put them in front of people. Ad agency OgilvyOne recently took a virtual approach to this idea with a campaign for the Battersea Dogs and Cats Home in England.

Visitors to East London's Westfield Stratford mall were given special flyers containing chips that triggered digital billboards around the mall. As you can see from the video above, when people holding the flyer approached the billboards, Barley, an impossibly cute pooch, would follow them or ham it up through twirls and bows.

"Battersea rehomes animals all over the UK and beyond and this could help encourage people to choose to rescue a dog," Carly Whyborn told the UK's Campaign magazine. "We're using innovative technology in a way that has never been seen before, and we hope more of our abandoned animals find loving homes because of it." Whyborn is the head of operations at Battersea Dogs and Cats Home.

Fortunately for Barley the campaign worked and, according to AdWeek, the lucky dog has found a new home. Of course, there are still many adoptees waiting for homes, so if you're in the UK (or traveling there) you can see who still needs rescuing on the shelter's website

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Sunday, March 22, 2015

Her Majesty, The Queen Accompanied by The Duke of Edinburgh Visited The London's Battersea Dogs and Cats Home, And Was Given a Canine Guard of Honor


The Queen was given a canine guard of honor before meeting staff, volunteers and ambassadors including Amanda Holden, television presenter Paul O'Grady and model David Gandy.

Meanwhile, a corgi looking for a new home caught the Queen's eye at the Battersea Dogs and Cats Home.

Twelve-year-old Beama arrived back at the south London kennels - where he first arrived as a puppy - last week after his previous elderly owner went into a home and could not take him.

But the monarch, a keen dog-lover and a long-time corgi owner, managed to resist his laid-back charm, despite the best efforts of Britain's Got Talent presenter Amanda Holden, who attempted to find Beama a palatial new pad.

Outspoken Liverpudlian O'Grady was the next to try to help Beama find a home by royal appointment, joining Ali Taylor, the home's head of canine welfare training, to present the corgi to her.

After O'Grady, who has made several television programs about dogs, commented on him being a "big boy" she replied: "Yes, well corgis can get quite big."

She then gestured towards watching cameras and reporters and added: "He's quite interested in them." O'Grady replied: "I think he's a bit star struck." The Queen was visiting to officially open the home's new Mary Tealby Kennels and unveil a plaque.

The kennels are named after Mary Tealby, who founded the home in 1860 after becoming concerned by the number of stray animals roaming the capital's streets.

Originally known as The Temporary Home for Lost and Starving Dogs it was based in Holloway in north London before moving south of the Thames in 1871. It began taking in cats in 1883.

Watch Her Majesty as she is given a canine guard of honor at the Battersea Dogs and Cats Home.



The Queen and Prince Philip met Battersea staff, volunteers, dogs and Battersea Ambassadors Paul O’Grady, Amanda Holden, David Gandy and Dame Jacqueline Wilson on this historic occasion for the Home.




The Queen, who has been a Patron of Battersea since 1956, and The Duke of Edinburgh, were given a tour of the new Kennels. They saw how the facilities will play a vital role in helping dogs during their early days at Battersea to improve and speed up their journey towards a loving, new home.





Claire Horton, Battersea's Chief Executive, says: “We are truly thrilled Her Majesty opened our new Kennels at Battersea and shared with us the most important day for the Home in decades. This is the biggest development in the Home’s history and we’re honoured to have our Royal Patron meeting some of the many animals that will benefit from these new facilities.”





The new £4.8m facilities replace Kennels closed in 2012 which dated back to Victorian times. The new development will provide a warm and safe environment for the most vulnerable lost, abandoned and unwanted dogs who arrive at our gates every year.





Each kennel has built-in speakers to play calming music and an external run area, whilst adjoining paddocks have paddling pools, climbing mounds, play equipment, and plants to awaken and interest dogs’ senses.







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