The Pet Tree House - Where Pets Are Family Too : Airedale The Pet Tree House - Where Pets Are Family Too : Airedale
Showing posts with label Airedale. Show all posts
Showing posts with label Airedale. Show all posts

Thursday, April 9, 2015

Purina Says Blue Buffalo Is 'Built on Lies': The Fighting Begins


At the executive offices of Blue Buffalo, in Wilton, Conn., Labradors and golden retrievers wander the halls, nosing around for lunch leftovers, and members of William Bishop’s 300-person workforce all call the 75-year-old founder and chairman Bill. A basketball and lacrosse player at Ohio-Wesleyan University in the late 1950s, Bishop, 6-foot-5, walks with a slight slouch but retains the loping gait of a college jock. His white hair thinning, he wears an open purple shirt over a black tee, blue jeans, a cloth belt decorated with skulls and crossbones, and running shoes the size of rowboats. He notes proudly that his sons, Billy and Chris, have senior executive jobs, making “the Buff,” as he calls the company, “a real family operation.”


Started in 2002 and propelled by advertising techniques the elder Bishop honed hawking Kool-Aid, Tang, and later SoBe, a beverage company he co-founded in the 1990s, Blue Buffalo last year tallied $1 billion in sales, making it America’s fastest-growing major purveyor of dog and cat food and the largest specializing in the all-natural kibble niche. 

He named his latest company in memory of Blue, a beloved family Airedale. The Buffalo part reflects his affection for cowboys, Indians, and Western kitsch. “Also it’s good to have a strong icon that people will remember,” he explains. “SoBe had the lizard. The Buff has the American buffalo.” Undercutting the Great Plains motif, orange-labeled bottles of Veuve Clicquot Champagne line shelves outside Bishop’s corner office. “You have to like to drink to work here,” he jokes. “We’ve had a lot to celebrate.”

The company’s rise can be measured not only by its near-ubiquitous retail presence but by pervasive advertising that Bishop boasts is deliberately “in-your-face,” and encourages “pet parents” to compare the Buff to the competition. Blue Buffalo’s television spots and Internet videos have become so familiar they’ve been parodied on Saturday Night Live. The mock commercial for “Blue River” dog food aired on NBC in April. Guest host Seth Rogen and SNL cast member Cecily Strong played the sort of overwrought consumers who philosophize about pet nutrition in Blue Buffalo’s actual ads. The characters suffer an emotional meltdown as they discuss what they’ve fed their bug-eyed pug mix, Peanut.

Purina is notably not amused. The St. Louis-based company, owned by the Swiss conglomerate Nestlé (NESN:VX), has manufactured feed and animal chow for 120 years. It controls about a third of the $20 billion-a-year pet food market but lately has seen customers lured away by such premium brands as Hill’s, Merrick, and Blue Buffalo.

Competition is one thing, but executives at Purina headquarters say they can’t abide Bishop’s advertising, which they claim is misleading. Contrary to its carefully cultivated reputation for authenticity, Blue Buffalo “is built on lies,” alleges Steven Crimmins, Purina’s normally even-tempered chief marketing officer for U.S. pet food. Although Bishop stresses his company is family run, “they’re owned by a big Wall Street firm [and] outsource all their manufacturing,” Crimmins says, not trying to disguise his indignation. “Their key ingredient claims aren’t true, and they have a history of exaggerating what their products do.”

In May, Purina sued Blue Buffalo in federal court in St. Louis for false advertising, commercial disparagement, and unjust enrichment. Bishop’s lawyers fired back with equally heated counterclaims about an unlawful Purina “smear campaign” seeking “to stem the exodus of Nestlé Purina customers to Blue Buffalo.” In a taunting open letter posted on his company’s website, Bishop accused the larger company of relying on “voodoo science” when it cited in its court papers lab tests supposedly showing that Blue Buffalo used poultry byproduct meal—an ingredient Bishop’s company promises “never” to include.

Purina v. Blue Buffalo has riveted vets, retailers, and everyone who follows the expanding market for fancy pet eats, says Jennifer Larsen, an assistant professor of clinical nutrition at the University of California at Davis veterinary school. “The emotional appeals to treat dogs and cats like human children have gone to an extreme,” she adds. “This case shows how far the manufacturers are willing to go to try to persuade consumers they’re right and the other guys are making it up.”

At a more basic level, the litigation illuminates the success of Bill Bishop, a classic ad guy who unapologetically cashes in on the market’s latest whims—human, canine, or other. Setting aside the merits of poultry byproduct meal (to which we’ll return), one can’t help but speculate that the wily Bishop has lured Purina into a fight where attention is the real prize.

 Before sweetened beverages and pet food, Bishop first had to sell himself. Just out of the U.S. Marines in 1962, he took the commuter train from Westchester County, N.Y., to Grand Central Terminal. Armed with a roll of dimes, he stood at a pay phone in the lobby of the old Pan Am Building, cold calling ad agencies in hopes of landing a job interview. BBDO said yes, he could come in for a tryout.


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Sunday, April 15, 2012

Dogs of the Titanic: a Dozen Aboard, Three Survived



Today marks the 100th anniversary of the sinking of the Titanic, the ship touted as unsinkable, during her maiden voyage from Southampton, England, en route to New York. Much research has been done on the passengers, crew, and the ship itself over the years. But little has been reported about one group of passengers...the dogs of the Titanic.

Many think of their pets as part of the family, and it's evident that that sentiment was as true 100 years ago as it is today.

Widener University, named for a prominent Philadelphia family that had three members on board, will honor the memory of that fateful voyage with an exhibit, a part of which will feature the dogs on board.

The producer and curator of the exhibit, J. Joseph Edgette, Ph.D., shared his knowledge of the Titanic and her four-legged passengers.

I've been researching the Titanic for about 20 years, but working on this particular exhibit for approximately eight months. There might have been more dogs, but based on eyewitness accounts and ship's records, there were 12 confirmed, only three of which survived.

The dog seen in those photos was Capt. Smith's.  Benjamin Guggenheim did a lot of traveling, often on ships skippered by Capt. Smith, so he knew him and his family well. Guggenheim, although originally scheduled to sail on another vessel, ended up on the Titanic, and brought a large Russian Wolfhound as a gift for the Captain's daughter.

The day before sailing, Smith had his photo taken on board with the dog that he named Ben in honor of the man who gifted him. The dog remained overnight, but was taken home to his daughter the next morning, so he was not on board when the ship got underway.

It was never questioned as to why there were three dogs saved when there was so little room in the lifeboats for people. The dogs that survived were so small that it's doubtful anyone even realized they were being carried to the lifeboats.

Two were Pomeranians and the third was a Pekinese, all tiny dogs. One Pomeranian named Lady, bought by Miss Margaret Hays while in Paris, shared the cabin with and was wrapped in a blanket by Miss Hays when the order was given to evacuate.

The Rothschilds owned the other Pomeranian, and the Pekinese, named Sun Yat-Sen, was brought on board by the Harpers (of the N.Y. publishing firm, Harper & Row).

It seems only prominent families had dogs aboard the Titanic. Only first class passengers had dogs on the voyage. One family even received an insurance settlement for their two dogs that didn't survive.

Another wealthy passenger, William Carter of Philadelphia, was traveling with his wife Lucille and their two children. Carter insured his wife's jewelry and other items of value, including the 1912 Renault automobile purchased in Paris.

A replica of that vehicle is what appears in Jack and Rose's steamy love scene in the 1997 movie. The vehicle was insured for the full purchase price of $5,000; their daughter Lucy's King Charles Spaniel  was insured for $100, young Billy's Airedale for $200.

The children begged to take the dogs when evacuating, but Carter insisted that they were too big and that they'd be fine in the ship's kennel. Both dogs perished and the insurance company paid the settlement.

A Toy Poodle belonging to Helen Bishop, a Fox Terrier named Dog, millionaire John Jacob Aster's Airedale named Kitty. Robert Daniel brought Gamin de Pycombe, his French Bulldog, on board, and there were several others, whose names aren't known.

Although a few of the animals shared the cabins of their owners, most were kept in the ship's kennel and tended to by crewmembers, so they were considered more as cargo and not on any passenger manifest.

One particularly sad story involves a Great Dane owned by 50-year-old Ann Elizabeth Isham. Miss Isham visited her dog at the ship's kennel daily and when she was evacuating, asked to take him also. When she was told the dog was too large, she refused to leave without him and got out of the lifeboat.

Several days later, the body of a woman clutching a large dog was spotted by crew of the recovery ship, Mackay-Bennet, and dinghies were dispatched. Eyewitness accounts by crew and ship's log confirm the sighting and recovery, and the body recovered is assumed to be Miss Isham.

There are two photos of dogs taken on board, one of crewmembers walking the dogs, and another of a group of dogs tied to a rail. The photos were taken by amateur photographer, Fr. Frank Brown, who disembarked the ship in Queenstown, Ireland before she embarked on her transatlantic journey.

Interestingly, Fr. Brown's are the only photographs of the interior of the Titanic known to be in existence, as the White Star Line had contracted with the Rochester firm, Eastman Kodak, to take photos upon the ship's arrival in New York, which of course never occurred.

Crew often had at least one cat on board each ship to help keep the rat population down. It's said that there was a cat with young kittens aboard the sea trials of the Titanic but when the ship arrived in Southampton from Belfast, she was seen disembarking. Up and down the gangplank she went, retrieving one kitten at a time that she deposited on the dock. She and the kittens quickly disappeared and it was later said that had some sort of premonition that the voyage wasn't going to be a good one.

The Widener University will be open from April 10 through May 12. Admission is open to the public at no cost.


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