The Nation’s Capital becomes the only major urban area in the country with all animal protection programs and services unified in one organization.
For the first time in more than 145 years, Washington, DC’s animal welfare organizations will serve the nation’s capital under a new name: Humane Rescue Alliance. The new name was unveiled Monday, October 24, at an event at the organization’s Oglethorpe Street location in Washington, DC.
The new name is the culmination of the merger between the Washington Humane Society and Washington Animal Rescue League, which combined operations in February.
“Over the past several months we have been engaged in a methodical and thoughtful process, developing a new name and brand,” said Lisa LaFontaine, President and CEO of the Humane Rescue Alliance. “We believe the name Humane Rescue Alliance honors the two predecessor organizations by using the strongest word from each legacy name and represents the strength of the new organization as a bridge from our past to the future.”
With the Humane Rescue Alliance serving the animals and people of the nation’s capital, Washington, DC, becomes the only major urban area in the country that has all of its animal protection programs and services—from medical services and adoptions to animal control and humane law enforcement—unified in one organization. The Humane Rescue Alliance, which serves more than 60,000 animals each year, has now become a model for other animal welfare organizations and municipalities around the country. In the months since the combination was announced, animal welfare organizations across the country have reached out for advice on how to more effectively collaborate with partners and serve their own communities.
“We’re combining our proficiency and knowledge in all aspects of animal care, from providing quality, affordable medical services to creating families with each adoption,” continued LaFontaine. “Most importantly, we will continue to tenaciously protect and advocate for the animals in our community and support and celebrate people’s love and compassion for them.”
The new Humane Rescue Alliance brand was developed by the Washington, DC office of Ogilvy Public Relations, who provided their services pro bono and led the organization through a six month process of brand discovery, definition and expression.
The Humane Rescue Alliance operates two animal care and adoption centers in Washington, DC: one on Oglethorpe Street in Northwest and another on New York Avenue in Northeast. The Humane Rescue Alliance provides a comprehensive set of animal care and protection programs that touch the lives of animals and the people who love them, including:
- Rescue and Adoption – With a 90 percent save rate for animals, Humane Rescue Alliance has built a nationally recognized program for effective rescue and adoption. The Humane Rescue Alliance also transports and places adoptable animals from overcrowded shelters and from rescue operations outside the region.
- Humane Law Enforcement – Under its 145-year-old congressional charter, the Humane Rescue Alliance serves as DC’s “animal cops,” protecting the District’s animals from cruelty and harm.
- Low-Cost Veterinary Services – The Humane Rescue Alliance’s full-service medical center provides veterinary care to all families, regardless of their ability to pay.
- Animal Control – The Humane Rescue Alliance serves as the District of Columbia’s animal control agency, responding to nearly 1,500 calls per month for animal emergencies ranging from lost and injured companion animals to injured wildlife.
- Behavior and Learning – The Humane Rescue Alliance offers a wide range of education programs and training classes for pet owners to strengthen their bond with their pets and address common animal behavior issues.
- Spay/Neuter Services – The Humane Rescue Alliance runs the region’s only high-volume, low-cost spay and neuter center, helping address the root cause of pet overpopulation.
- Help Out, Partner, and Educate (HOPE) – The HOPE program is our community-based initiative, providing people in traditionally underserved areas of DC with a variety of free pet services, such as spay/neuter surgeries, vaccinations, food, and supplies at periodic community events. This program provides a critical lifeline that helps keep thousands of pets in loving homes – and out of shelters.
- Other Programs – Humane Rescue Alliance also offers programs ranging from education programs in DC schools to a “Safe Haven” program for the pets of victims of domestic violence and a pet food bank for families facing difficult financial times
About the Humane Rescue Alliance:
The Humane Rescue Alliance (formerly the Washington Humane Society-Washington Animal Rescue League) has protected and served the people of the community for more than 145 years and serves more than 60,000 animals annually. The broad range of programs offered include: rescue and adoption, humane law enforcement, low-cost veterinary services, animal care and control, behavior and training, spay-neuter services, humane education, and many others. The organization is dedicated to ensuring the safety and welfare of all animals, bringing people and animals together, and working with all communities to support these relationships. HRA is based in Washington, DC, the only major urban area in the country that has all of its animal protection programs and services unified in one organization, making the Humane Rescue Alliance a model for the nation.
Website: Humane Rescue Alliance
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